When Tide Coldwater launched this past January 2005, they also announced a working partnership with the Alliance to Save Energy, one of the world's premier energy efficiency organizations, to jointly issue the Tide Coldwater Challenge. The challenge encouraged consumers to "take the plunge" and wash their laundry in cold water to save money and energy. In addition, Tide Coldwater pledged to donate $100,000 to the NFFN, an organization that assists state and local groups helping low income families pay their energy.

"We are pleased to make this donation to the NFFN and help improve the lives of those most in need," says Julie Woffington, Tide Brand Manager. "We are also excited by the consumer response to Tide Coldwater. They are clearly enjoying the benefit of washing in cold water while also cutting down on energy bills."

"We are delighted with the partnership forged with Tide Coldwater. First, it has helped people across the US learn more about an energy efficient product," says George Coling, Executive Director, NFFN. "Second, through Tide Coldwater's grant to the organization, the partnership will provide financial assistance to families with low income in seven communities who need aid to cope with high home energy bills."

Grants were determined proportionately to the regional participation in the Tide Coldwater Challenge. Recipient grantees include:

   *  Crisis Assistance Ministry (Charlotte, NC)
   *  Citizens Gas Warm Heart Warm Foundation (Indianapolis, IN)
   *  American Red Cross of Greater Arkansas (Little Rock, AR)
   *  Westmoreland Human Opportunities (Greensburg, PA)
   *  Colorado Springs Utilities Project COPE (Colorado Springs, CO)
   *  TEAM Inc. (Derby, CT)
   *  CAC of Lewis, Mason & Thurston Counties (Olympia, WA)

For more information on Tide Coldwater, visit http://tidecoldwater.com/ and for more information about NFFN, visit http://www.nationalfuelfunds.org/.

About Tide

Please visit http://www.tide.com/ for helpful product information, practical tips on laundry care, special offers and promotions, updated fabric care articles, and an interactive Stain Detective, which provides official Tide stain removal solutions.

About National Fuel Fund Network (NFFN)

The National Fuel Funds Network consists of 250 members; nonprofit agencies, utilities, and government representatives that provide utility bill assistance raised as charitable donations. In 2001-02, fuel funds -- also called energy banks, charitable energy assistance programs or bill assistance programs -- provided about $125 million in energy aid to almost two million U.S. households in need. Fuel funds are the providers of last resort to families whose federal energy assistance has expired. We offer many flexible and innovative responses to families that the federal program cannot.

About P&G (NYSE:PG)

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n Easy(R), Head & Shoulders(R), and Wella. The P&G community consists of about 110,000 employees working in almost 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

  For more information, please contact:
   Randall Chinchilla
   External Relations Manager, Fabric & Home Care
   513.983.1988
   Chinchilla.r@pg.com

   Cindy Pino
   DeVries Public Relations
   646.253.0203
   cpino@devries-pr.com

Source: Procter & Gamble

CONTACT: Randall Chinchilla, External Relations Manager, Fabric & Home
Care, +1-513.983.1988, Chinchilla.r@pg.com; or Cindy Pino of DeVries Public
Relations, +1-646.253.0203, cpino@devries-pr.com

Web site: http://www.pg.com/
http://www.tide.com/
http://www.nationalfuelfunds.org/
http://tidecoldwater.com/