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Mexico's Visual Identity Shift: The Evolution of an Increasingly Sophisticated Tourism Industry
The Mexico Tourism Board
The Mexico Tourism Board
| | |  | Chiapas: A Historical Treasure
With an estimated population of 4 million people, the state of Chiapas is located in the southernmost part of Mexico where it offers beautiful geographic landscapes, a diverse mixture of ethnic groups and a rich history. It all makes Chiapas one of the most attractive tourist destinations in Mexico.
Chiapas boasts the most complex biodiversity in the country, making it a true natural paradise. The state houses everything from stunning mountain ranges, crystal clear rivers, volcanoes, lakes and lush forests to breathtaking plains, canyons, waterfalls and savannahs. Two of the country's most spectacular rivers - the Grijalva and the Usumacinta - are located in Chiapas.
Chiapas is home to historic archaeological sites, well-preserved colonial cities, folkloric Indian communities and pristine beaches, and is well-suited for adventure and ecotourism enthusiasts. 
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 |  Cruisin':
Variety and Fun
While millions of tourists flock to Mexico every year by land and air (20.6 million in 2004), the country has also become the world's top cruise destination. According to recent statistics released by Mexico's Tourism Secretariat (Sectur), some 7.6 million passengers arrived to Mexico's ports in 2004, up 15 percent from 2003 figures at 6.6 million.
Sectur recently stated that in the past two decades the number of cruise ships stopping in Mexican ports has increased dramatically, with most major cruise lines now serving the Gulf, Central Pacific and Caribbean.
Mexico boasts two dozen port cities. In addition to being bustling metropolises in their own right, offering the best in shopping, cultural activities and cuisine to the traveler, most ports are also located just a stone's throw from the country's leading archaeological treasures and other attractions. 
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| Mexico Invests $7 Million in the Newest Port in the Pacific
The Mexican government has invested more than US$7 million in the development of the Port of Chiapas which is expected to provide a major push for tourism to Mexico's southernmost state. The port is located just 13 miles from the Tapuchula International Airport, offering daily flights to Mexico City.
"We are very excited about the Port of Chiapas, the newest in the Pacific," said Roger Grajales, Secretary of Tourism of Chiapas. "While a large percentage of tourism to Chiapas comes from Europe, we anticipate that the development of the port will provide many new opportunitiesfor inbound tourism from other countries in the Americas."
For more information on the Port of Chiapas, visit: www.puertomadero.com.mx
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| Got Yoga Will Cruise
Cruises to Mexico aren't what they used to be...they're much, much more. Whether you're single or married, gay or lesbian, with or without children, on a low-carb diet or abandoning it, blind, a nudist, or just a die-hard Disney fan, Mexico has the cruise for you.
Here are just some samples of the so-called lifestyle cruise offerings.
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|  Puerto Costa Maya Celebrates Record Year of Growth in 2004
The year 2004 marked a milestone in the growth of Mexico's Puerto Costa Maya as one of the western Caribbean's premiere cruise ports of call. According to port officials, the total number of passengers arriving to Puerto Costa Maya on cruise ships in 2004 was 565,223, which exceeded the record set in 2003 of 375,990, an increase of more than 189,000 people. In addition, the number of cruise ship arrivals in 2004 was 241, 65 more ships than the 176 that visited the port in 2003.
This past summer, Puerto Costa Maya also celebrated another milestone in 2004 with the arrival of its one-million-passenger to its cruise-friendly shores and marked the occasion with a special welcome reception and numerous gifts. |
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 | Mexico's Visual Identity Shift:
The Evolution of an Increasingly Sophisticated Tourism Industry
Gone are the days when Mexico would adapt its name to suit the non-Spanish speaking world. Mexico has gone global even more with its authenticity, proudly incorporating it into its international marketing campaigns and visual identity, including its new logo.
Mexico's new logo has undergone an authentic facelift, with the "e" in Mexico boldly topped off with its appropriate accent, as in "é" - also known as the notorious "Alt 130" on keyboards the world over.
With its rainbow of colors, the new country brand expresses Mexico's diversity, richness, warmth and happiness, offering an image that |
| clearly conveys the country's thousands of years of history, from pre-Hispanic times through the Vice-Regal period to Mexico today. From its indigenous elements on the “M” to its enchanting turquoise waves on the "O", the new logo is all about México.
The new image also reflects Mexico's immense natural and cultural wealth. Mexico's new logo better captures the Mexico of today, a complex fusion of the modern and traditional with a global vision that celebrates cultural differences.
The brand strategy was developed based on findings from an investigation and support from specialists in communication and brands. The experts realized the work through different stages: diagnosis, audit of the competition, conceptual platform development, exploratory study of visual elements, creation of alternative visuals, tests of semifinalists, development of chosen logotype, validation, refinement and identity manual. |
| 2005: Tourism Tianguis Exceeds Expectations
Asia and Low-Cost Airlines the Focus of Mexico's Largest Tourism Trade Fair
 Acapulco was in the spotlight this week when it hosted the 30th anniversary edition of Mexico's premier tourism trade fair, Tourism Tianguis, at the Acapulco Convention Center April 10-13.
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|  Mexico's New Travel Channel
Will Reach U.S. Hispanic Market and Latin America
At Tourism Tianguis, Mexico's premier travel trade fair, Mexico Tourism Secretary Rodolfo Elizondo announced the launch of the Mexico Travel Channel in September, a premiere television channel fully dedicated to tourism programming in Spanish, which will reach approximately eight million viewers in the U.S.
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Queretaro, June 10-14
San Luis Potosi, July 10-14
Estado de Mexico, August 12-16
Morelos, September 7-11
For more information, visit www.visitmexicopress.com under the Fam Trip Request section. |
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Delta Inaugurates Atlanta-Cozumel Flight
Retreats to the Mexican Caribbean island of Cozumel are even easier for U.S. travelers now with the addition of Delta's new Atlanta - Cozumel route. Delta started operating two flights a week to Cozumel out of Atlanta. Service to the destination will be provided on Saturdays and Sundays, year round, and accommodate up to 148 passengers each flight.
The new Cozumel flights respond to an increased interest in travel to the island. Cozumel experienced tremendous growth in visitors to its shores throughout 2004, boasting average monthly increases of 20 to 40 percent in air passenger traffic to the destination over 2003. Cozumel continues to see a rise in visitor numbers this year. For January 2005 alone, the destination welcomed 62,219 air passengers, showing a 38.6 percent increase |
| over the same period in 2004, according to Mexican airport operator, ASUR.
For more information, visit www.delta.com and www.quintanaroo.gob.mx 
Mexicana Offers Denver Residents Direct Flights to Acapulco
Denverites are one step closer to Mexican paradise. Mexicana Airlines began a charter flight from Denver to Acapulco through April 8 of this year.
With a capacity of 200 passengers, the Boeing 757-200 is making the journey to the Pacific coastline of Acapulco in an effort to encourage area residents to visit Mexico. Some of the city's leading hotels are participating in the initiative including Casa Inn, Emporio, Las Brisas, the Fairmont Acapulco Princess and the Fairmont Pierre Marques.
For more information, visit www.mexicana.com
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| HOTEL NEWS
Riviera Maya Welcomes the Mandarin Oriental 2005
Set in a secluded part of the Riviera Maya coastline, the Mandarin Oriental will inaugurate one of its upscale accommodations in the Riviera Maya in 2005 (date TBD). The luxurious development will feature 128 villas, each with outstanding views.
Mandarin Oriental is the award-winning owner and operator of some of the world's most prestigious hotels and resorts, currently operating 21 luxury hotels. In total, Mandarin Oriental now operates, or has under development, some 7,800 rooms in 14 countries with 12 hotels in Asia, nine in the Americas and five in Europe
For more information, visit www.mandarin-oriental.com
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| MISCELLANEOUS
2nd International Tourism Film Festival Honors Mexico Spot
The Château des Rohan de Saverne in the Alsace region of France became the epicenter of all that is new and creative in tourism advertising and promotion, hosting the 2nd International Tourism Film Festival
April 1-3.
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