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Sony Ericsson Introduces New Generation of Bluetooth(TM)-Enabled Accessories for North America
RESEARCH TRIANGLE PARK, N.C., June 13, 2005
Sony Ericsson accessories reach a new stage of evolution with the introduction of several Bluetooth(TM) products that will continue to deliver on the wireless experience for North American mobile consumers. Sony Ericsson today announced three wireless headsets, a car handsfree device and a media center utilizing the latest Bluetooth 2.0 wireless technology.

Bluetooth headset HBH-610

The HBH-610 incorporates the latest Bluetooth wireless technology and introduces superior audio quality, allowing for clearer calls in noisy environments. The device includes automatic volume adjustment, echo cancellation and noise reduction to ensure a stable connection and excellent sound quality while paired with a mobile phone, personal digital assistant or personal computer. The HBH-610 is lightweight and comfortable to wear, delivering up to 6.5 hours of talk time and up to 13 days of standby time. The stylish HBH-610 can be personalized with a selection of Style-Up(TM) covers.

Akono(TM) Headset HBH-662

The Bluetooth-enabled HBH-662 includes a screen which displays the name and number of incoming callers, a call timer to record the length of all calls, and a digital battery reader so users never run out of power when they least expect it. Calls can be answered with the push of a button and users can adjust call volume right on the headset. With 5 hours of talk time and 150 hours of stand by time, the HBH-662 was designed for reliability and convenience.

Akono Headset HBH-608

The sleek, stylish Bluetooth-enabled HBH-608 delivers excellent sound quality and a very stable connection at an affordable price. The device delivers up to 10 hours of talk time and 270 hours of standby time. Combined with the light weight of the device and superior ergonomics, this headset delivers comfort, quality and reliability.

Car Handsfree HCB-700

The latest Bluetooth car handsfree device from Sony Ericsson is designed for safety and enables drivers to manage calls without diverting attention from the road. The HCB-700 introduces new voice digit dialing, which allows users to keep their hands on the wheel and dictate numbers out loud to place calls. With the display mounted at dashboard level, the driver can easily see who's calling with minimum eye movement. The lighting of the HCB-700 can be configured to match the car's dashboard lighting, making this stylish device a great addition to any car interior. Up to five people who may share the same car can use the device. And, there's no need to worry about the connection as the phone connects automatically through Bluetooth when the ignition key is turned.

Media Center MMV-200

The MMV-200 is an innovative Bluetooth device allowing users to enjoy and share pictures, video clips and music files on home entertainment systems by transferring content wirelessly from a mobile phone. The device plugs directly into the television and acts as a wireless liaison between the phone and entertainment system. For large amounts of images or music, people can simply insert a memory card from the phone, personal computer or digital camera into the side of the device and use the phone as a remote control to flip through pictures or search tracks. Best of all, pictures and sound run simultaneously, and the MMV-200 will communicate with more than one Bluetooth- enabled phone, so users can invite friends and family to share their favorite images and music.

About Sony Ericsson

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with headquarters in London, the company employs more than 5,000 people worldwide, including R&D sites in Europe, Japan, China and the U.S. For more information, please visit http://www.sonyericsson.com/ and to purchase Sony Ericsson products visit http://www.sonyericsson.com/us/shop .

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

Source: Sony Ericsson

CONTACT: Corporate Communications of Sony Ericsson Mobile
Communications, +1-919-472-1400, or press.america@sonyericsson.com ; or on
June 13th, Sarah Meche, +1-972-312-1577; or Jason Genthner of GolinHarris,
+1-972-308-9117, or jgenthner@golinharris.com ; or Canadian media, John
Settino of The iPR Group, +1-416-536-4741, or john@theiprgroup.com , all for
Sony Ericsson. Please don't publish these numbers, emails and contacts
online.

Web site: http://www.sonyericsson.com/
http://www.sonyericsson.com/us/shop

NOTE TO EDITORS: To view a webcast of Sony Ericsson's product announcements today please visit http://events.reflectsystems.com/clients/sonyericsson/june13th . To download hi-res photos of the W600 and other Sony Ericsson products please visit http://www.sonyericsson.com/us/press for our photo archive.




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