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Sony Ericsson Redefines Music on the Move With W600 Walkman(R) Phone for North American Consumers
RESEARCH TRIANGLE PARK, N.C., June 13, 2005

High-Quality Digital Music, 3D Gaming and Megapixel Imaging Advance Mobile Entertainment

Sony Ericsson today announced a second Walkman(R) phone with the introduction of the Sony Ericsson W600, a unique all-in-one compact device. With the W600 consumers can do more:

   *  Handle phone calls while listening to digital music on the move
   *  Capture great quality mega pixel images and video
   *  Experience 3D game play
   *  Access the Internet and e-mail


"The W600 is an exciting new product leveraging the heritage of our parent companies and demonstrates the vision when we combined Sony and Ericsson," said Miles Flint, global president of Sony Ericsson Mobile Communications.

"Sony Ericsson led the way with high quality photos from a mobile phone, and now consumers can use their mobile phone to easily access their favorite music any where any time. Like all Sony Ericsson handsets, the W600 is a phone first with superb functionality and easy access to digital content and applications that allow consumers to do more, hear more and experience more," Flint adds.

The W600 is the second in a series of Walkman phones that deliver an open-standard-based digital music player for the mass market combined with a wide variety of key features such as:

   *  easy-to-use software to copy music to the device
   *  ample music storage capacity & long battery life
   *  great sound quality w/ superior headphones and built-in stereo
      speakers
   *  cutting-edge designs
   *  easy connection to other devices via Bluetooth(TM)


"First imaging and gaming, and now adding music to your mobile phone is the wave of the future. With the W600, music lovers won't miss important phone calls. When a call comes in the music player automatically stops and you receive important calls," said Urban Gillstrom president of Sony Ericsson in North America.

"We believe the W600 sets itself apart and will be another 'Wow, I've got to have it!' Sony Ericsson product -- a mobile phone packed with cool features in a compact form," Gillstrom added.

Walkman Phone -- Music On-The-Go Anytime Anywhere

W600 Walkman phone comes packaged with Disc2Phone(R) PC software that enables quick, convenient transfer of music onto the phone via a PC. Accessing music on the handset is quick and easy via hard music buttons that play, pause and stop music tracks.

The W600 handles multiple file formats including MP3 and AAC. Using PC software from Sony CONNECT, downloaded songs and songs copied from CD's can be transferred to the W600.

Keeping a music collection up to date is a breeze. Consumers can easily browse, sort, find, transfer and delete music files. The W600 can store up to ten full length CDs or between 80 and 120 songs depending on bit rate.

With a unique music / flight mode setting that turns off the mobile phone transmitter and the high quality headphones, consumers can listen to music anywhere -- even on an airplane. The W600 will play music for up to 15 hours with the phone on, or 30 hours with the phone in music mode.

Staying Connected

The W600 supports Bluetooth wireless functionality to easily connect other Bluetooth enabled devices such as photo printers and headsets or for peer-to-peer gaming. USB plug and play allows consumers to move images, music, and video easily between a PC and the W600.

Capturing Memories

The W600 has a 1.3 MegaPixel camera, video recorder, picture light, and is as simple to use as a traditional digital camera.

Mobile Entertainment

With the W600 games can be played in both vertical and horizontal mode enhancing the widescreen details which gives the feel of a console gaming experience. The W600 offers an enhanced gaming experience via a 3D graphic engine making game play fast and smooth. A unique five-way navigation key and dedicated A/B gaming buttons provides the feel of traditional gaming. The W600 is pre-installed with 3D versions of Worms(TM) Forts: Under Siege 3D developed by THQ Wireless, Extreme Air Snowboarding(TM) developed by Digital Chocolate and a new multiplayer version of Midway's Gauntlet(TM), developed under license by TKO Software.

Optional Accessories

The MMC-60 Music Cable can connect the W600 to a stereo Hi-Fi, and the HCA-60 Advanced Car hands-free kit allows music to be played through a car's speakers. Other accessories are available on Sony Ericsson's E-shop.

The W600 will be available in North America beginning in the fourth quarter 2005.

   W600 -- Features at a glance:

   Imaging and messaging           QuickShare(TM)
                                   1.3 MegaPixel camera
                                   Digital Still Camera user interface
                                   4 x digital zoom
                                   Picture light
                                   176 x 220 pixel TFT display
                                   1.8" 262K color display
                                   Video recording and full screen playback
                                   SMS and MMS
                                   Instant Messaging
                                   Adobe picture PC software

   Entertainment                   2 Stereo speakers
                                   Style-Up(TM) covers
                                   PlayNow(TM) ringtones and games
                                   Horizontal full screen games
                                   RDS FM radio
                                   Walkman(R) player (MP3/AAC)
                                   256 MB user memory
                                   Stereo headset with 3.5 mm jack
                                   40 polyphonic tones
                                   Java MIDP 2.0
                                   3D Java games
                                   Photo DJ(TM), MusicDJ(TM) and VideoDJ(TM)
                                   MegaBass(TM)
                                   Stereo Widening

   Connectivity                    Triple-band 850/1800/1900 MHz
                                   EDGE/GPRS class 10
                                   Access NetFront HTML browser
                                   Bluetooth(TM) and Infrared
                                   PC software
                                   External antenna connector
                                   USB system connector and cable

  About Sony Ericsson

Sony Ericsson Mobile Communications and its affiliated companies serve the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit http://www.sonyericsson.com/ and to purchase Sony Ericsson products visit http://www.sonyericsson.com/us/shop

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

Source: Sony Ericsson

CONTACT: Corporate Communications - North America of Sony Ericsson
Mobile Communications, +1-919-472-1400, or press.america@sonyericsson.com ; or
Jason Genthner of GolinHarris, +1-972-308-9117, or jgenthner@golinharris.com ,
for Sony Ericsson North America; or on June 13th, Sarah Meche,
+1-972-312-1577; or Canadian Media, John Settino of The iPR Group,
+1-416-536-4741, or john@theiprgroup.com , both for Sony Ericsson. Please
don't publish these numbers, email and contacts online.

Web site: http://www.sonyericsson.com/us
http://www.sonyericsson.com/us/shop
http://events.reflectsystems.com/clients/sonyericsson/june13th

NOTE TO EDITORS: To view a webcast of Sony Ericsson's product announcements today please visit http://events.reflectsystems.com/clients/sonyericsson/june13th . To download hi-res photos of the W600 and other Sony Ericsson products please visit http://www.sonyericsson.com/us/press for our photo archive.




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