SOUTHPORT, CT., May 10, 2005 -----   Inverse Media developed for Black & Decker an on-line interactive game to internationally announce, and promote, its new Black & Decker Bullseye Laser Level product. Inverse Media announces the development of an on-line interactive promotion for client Black & Decker that allows potential customers to try out its new Bullseye Laser Level product in an entertaining game format. The product game was developed for the consumer market and allowed users to electronically “level” different types of household items, such as – picture frames, mirrors, and bookshelves. Black & Decker’s advertising agency hired Inverse Media for its creative and technical expertise in online promotions conceptual development and technical execution. This interactive game created excitement by letting customers interactively try before buying, and by showing the ease of product use in a fun and intuitive fashion.

Christopher Thomas, president of Inverse Media, commented, “Inverse Media designed and implemented an interactive game for the “do-it-yourself” market to demonstrate the ease of use of Black & Decker’s new laser level product. Because the campaign game was designed for a national consumer promotion, it was critical to the promotions overall success that the game be fun and engaging while effectively demonstrating the product and providing for quick download times.”

Inverse Media’s on-line promotional game was authored in Macromedia Flash® and includes licensed photography from leading architectural photographers. The result is a fun, interactive format that succinctly demonstrates the features of Black & Decker’s product.

Inverse Media, LLC is a creative marketing communications firm that uses the latest in new media technology to promote its clients' brand identities and sales messages.   Inverse Media produces measurable results by connecting marketing strategy with creative insights and state-of-the-art technical execution. Inverse Media is located in Southport, Connecticut.   For more information, visit
www.inversemedia.com or contact Tina Cressia, V.P. Business Development at 203-255-9620