2 - Whom to contact for more information.
(Make sure to include an address and phone number.)

Contact:
The Celebrity Fashion Company
3453 North Rodeo Dr., Beverly Hills, CA 91361-5678
Contact: Lea Thompson, Account Executive
(213) 555-0300
lthomson@domainname.com
www.domainname.com

3 - Direct title that peaks the readers interest.
Celebrity Fashion unveils its latest collection with help from supermodel Colleen Jacobs!

4 - Start with the location and date, followed by an introduction covering the important facts.
Beverly Hills, CA, May 5, 2004 — The Celebrity Fashion Company. A boutique fashion store featuring original designs and couture fashions, on the world famous Rodeo Drive, is launching it’s fall fashion line. Celeb supermodel Colleen Jacobs will emcee the event. Portions of the proceeds to benefit the west side animal shelter.

5 - A quote by a company rep. (adds credibility to the release)
“We are very excited to put on display our new fall line. We believe that our new line will influence New York and Paris, not the other way around. Helping a great cause such as the West Side animal shelter, only help to fuel our passion for delivering a great show.” says Janice Benner, The Celebrity Fashion Company President, and designer.

6 - Include information about why this press release should be covered.
Who is partnered for the event or launch?
How do you stand out?
What is exciting about it?

7 – End your release with a call to action or additional contact information.
For more information about The Celebrity Fashion Company visit the website at www.domainname.com or phone 1-800-555-7878.

8 – Show where the release ends with 3 “number signs”
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9 – Check to make sure that all the information is correct, including phone numbers, email addresses, and website URL’s etc.

10 – Submit your release only to the media outlets that wish to receive them.
You may also want to use a service that specializes in “Media Blasts”. Of course, we at MrsPR.com would prefer you to submit your release to us as well!