The brainchild of Tamara Mellon, president & founder of Jimmy Choo, "4 Inches" features some of the world's most beautiful women, artistically photographed by the renowned female photographers. Mellon approached Cartier to co-sponsor this project to raise money for the Elton John AIDS Foundation to specifically benefit women and children suffering from AIDS in Africa.
Many of the world's most respected female photographers were approached to shoot artistic nude portraits of inspiring women wearing Cartier jewelry and 4 Inch Jimmy Choo heels. The result is an empowering book for women about women by women. Everyone in the book has generously donated their time, energy and talent to make this project a reality.
In all, 44 portraits have been brought together in the coffee table book, published by the London based Scriptum Editions. On May 25th, the book was launched in London with an auction of select images from the book. Conducted by Christie's, the auction raised an astonishing $2.4 million for the Elton John AIDS Foundation. The book will launch in the US on June 16th when additional photographs will be auctioned by Christie's at the Cartier Mansion in New York. Christie's New York will hold a preview of the photographs from June 11-June 14th which will be open to the public. Auctions to follow in Los Angeles (June 21) and Hong Kong. The book will be available at major bookstores including Borders, Barnes & Noble and Amazon.com and will retail for $65.00
The Elton John AIDS Foundation is an international nonprofit organization with offices in Los Angeles, New York and London. The charity was established in 1992 by Sir Elton John who serves as its Chairman.
The mission of the Elton John AIDS Foundation is to provide funding for educational programs targeting HIV/AIDS prevention and/or the elimination of prejudice and discrimination against HIV/AIDS affected individuals, and for programs that provide services to people living with or at risk for HIV/AIDS.
Source: Cartier
CONTACT: Nicole Ehrbar, of Cartier, +1-212-446-3587
Web site: http://www.cartier.com/
NOTE TO EDITORS: For a complete list of women and photographers featured in the book or an image request please contact: Nicole Ehrbar at Cartier, +1-212-446-3587 or nicole.ehrbar@cartier.com