"My goal is to create an uplifting experience for the consumer in an environment designed for meeting her lifestyle needs," says Sigrid. Sigrid knows that women in Atlanta are educated about fashion and crave clothes that make them feel confident and feminine.

Showcasing Sigrid's sportswear line in a relaxed, comfortable shopping environment, the store brings to life the company motto of "vision/art/clothing/life" by the artistry and beauty of the space and its contents. Honey stained gauged oak, raw black metal, and woven sisal carpets are paired with antique items, drawing on Sigrid's inspiration from nature.

For Spring/Summer 2005, Sigrid presents a line full of floral prints and garden palettes. Inspired by the act of arranging a bouquet, Sigrid chooses color stories with complementary shades. Silhouettes are modern and feminine, with special attention paid to the must-haves for the seasons -- jackets and skirts.

An artist by trade, Sigrid launched her sportswear line 20 years ago and has seen it grow from casual resort wear to a lifestyle collection of year-round sportswear. SIGRID OLSEN is the core of the brand, with an emphasis on coordinated color and novelty driven collections. Collection focuses on quality fabrics and attention to detail, imbued with Sigrid's sense of color. SO be it is the artful evolution of comfort casual with a fresh contemporary spin. All divisions, including SIGRID OLSEN handbags, will be featured in the store.

Phipps Plaza is located at 3500 Peachtree Road NE, Atlanta GA 30326. The store will be open from 10am - 9pm, Monday through Saturday and from 12pm - 5:30pm on Sunday. In addition to the new store, there are thirty SIGRID OLSEN retail stores nationwide. The line is also available at select department and specialty stores.

Source: SIGRID OLSEN

CONTACT: Lexi Welc of SIGRID OLSEN, +1-212-626-1614

Web site: http://www.sigridolsen.com/