Nestle Ice Cream Launches Nationwide Search for Frozen Pop Flavorologists
To celebrate the 100th anniversary of the frozen pop, Nestle(R) Ice Cream has launched a nationwide search for kids to try out for a chance to "Be a Frozen Pop Flavorologist" for a day. The company will invite ten of the most "flavorful" kids in the U.S.A. on an all-expenses paid trip to visit the top secret flavor lab (never before open to the public!) at the Nestle Ice Cream factory in Southern California where they will sample one of the tastiest jobs in America. In addition to a behind-the-scenes tour, each child will have an opportunity to learn the cool science behind frozen pops, put their taste buds to the test on a variety of outlandish frozen pop flavors (including hot bubble gum and macaroni & cheese) and sample their very own flavor creations.
How often does a tasteful personality, the ability to distinguish a strawberry pop from a raspberry pop in just one lick or a desire to create a zany new flavor land you a dream job? Well, Nestle Ice Cream is looking for kids who have these or similar sweet credentials to learn the tricks-of-the-trade from the Nestle flavor team.
"Most people don't realize that the frozen pop was actually invented in 1905 by an 11 year old boy," said John Harrison, Official Taster for Nestle Ice Cream. "We think it is fitting to mark this upcoming anniversary by offering pint-sized inventors a special opportunity to dream up their own frozen pop creations. More than two billion frozen pops are enjoyed in the U.S. each year so we can't wait for kids to tell us about their own extraordinary flavor ideas."
Kids are invited to try out for their chance to "Be a Frozen Pop Flavorologist" by 1) submitting their idea for the world's coolest frozen pop (including a clever name and a unique flavor description) and 2) a "flavorful" resume explaining why they are qualified for the position. Contestants must be residents of the United States and between the ages of 6-12. Complete contest details and entry forms are available at www.IceCream.com. Submissions may be sent to: Frozen Pop Flavorologist, Nestle Ice Cream, 5929 College Avenue, Oakland, CA 94618. All entries must be postmarked by July 22, 2005.
Ten winners will be selected (based on the creativity, originality, enthusiasm and appeal of their entries) and notified the week of August 18, 2005. In October 2005, each winner (and up to three family members) will be invited on an all-expenses paid trip to the Nestle Ice Cream Factory in Bakersfield, California to be a "Flavorologist" for a day. In addition to creating one-of-a-kind frozen pops, each pint-sized Flavorologist will receive a $1000 U.S. Savings Bond and a year's supply of Nestle kids frozen snacks.
To coincide with the 100th birthday of the frozen pop, Nestle Ice Cream has also debuted 14 new kids' frozen snacks that provide a health benefit in every lick! The highly anticipated offering includes frozen pops with real fruit juice (Scooby Doo(TM) Mystery Pops(TM), Splash Pops(R), Teen Titans(TM) Hero Pops(TM) and Shooting Stars(TM)), frozen pops with 100% DV of Vitamin C (Fruit Fuel(TM)), dairy snacks with calcium fortification (Miniwiches(TM), Double Fudge Pops and Scooby Doo(TM) Ice Cream Push Up(R) treats) and no sugar added snacks (NSA Double Fudge Pops, NSA Splash Pops and NSA Fruit Fuel).
Source: Nestle Ice Cream
CONTACT: Kim Goeller-Johnson of Nestle Ice Cream, +1-510-601-4211, or
kim@icecream.nestle.com
Web site: http://www.icecream.com/