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Orange Julius(R) Shakes-Up Summer With New Tropical Tango Smoothie
MINNEAPOLIS, June 1, 2005
Just in time for summer fun, Orange Julius has introduced the "Tropical Tango" Premium Fruit Smoothie flavor. The real-fruit smoothie is a refreshing, low-fat blend of strawberries, pineapple, banana, tropical fruit juice and orange sherbet.

To accompany the launch of the Tropical Tango smoothie, Orange Julius conducted an online survey of consumers to inquire about their thoughts on tropical fruit and the tango dance. The results bode well for the new drink as the survey revealed that pineapple, a key ingredient in Tropical Tango, was the most popular tropical fruit (36 percent). It was also discovered that most people (46 percent) ranked the tango as the classic dance that they would most like to learn, beating out other dances such as swing, waltz, and foxtrot.

"As many know, the tango is an upbeat and colorful dance of passion," said Lisa Willems Connelly, director of mall brand management and marketing for Orange Julius. "We think that we've managed to create a little passion of our own with the unique blend of real fruit and the tangy and tasty flavors that makes up the Tropical Tango smoothie."

Orange Julius' Premium Fruit Smoothies are freshly blended and made of a combination of real fruit, fresh-squeezed orange juice, tropical fruit juice, non-fat frozen yogurt and sherbet. The 18 varieties of Premium Fruit Smoothies can also be enhanced with an optional Nutrifier boost made from the highest quality vitamins, minerals and full potency herbal formula for maximum mind and body benefits.

Tropical Tango Nutritional Information

A 20-ounce serving of the new smoothie contains only three grams of fat, 10 grams of cholesterol and provides 90 percent RDV of vitamin C. For complete nutritional information, please visit http://www.orangejulius.com/ .

About Orange Julius

First established in 1926 as an orange juice stand in Los Angeles, Orange Julius today has more than 200 Orange Julius stores and more than 225 combination Dairy Queen/Orange Julius locations in the U.S., plus additional locations in Canada and International markets. The Orange Julius of America franchise is a wholly-owned subsidiary of International Dairy Queen (IDQ). IDQ is one of the world's largest distributors of frozen treats, hot food items and other drinks and treats with a system of more than 5,700 Dairy Queen stores in the United States, Canada and other foreign countries. For more information about Orange Julius, please visit http://www.orangejulius.com/ or http://www.idq.com/ .

Source: Orange Julius

CONTACT: Todd Andrews of Karwoski & Courage, +1-612-342-9661, or
t.andrews@creativepr.com

Web site: http://www.orangejulius.com/
http://www.idq.com/

NOTE TO EDITORS: Full color images of Tropical Tango, as well as of other Julius (R) Premium Fruit Smoothies, are available upon request.




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