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| mrspr.com >Home Releases Food & Dining & Beverages In Time for Father's Day, New Nespresso(R) Essenza Espresso Machine Delivers Bold Flavor in a Stylish Machine NEW YORK, May 26, 2005 Compact Brewing Unit Blends Innovative Technology with Advanced Design in Hip, New Generation of Countertop Coffee Systems NEW YORK, May 26 /PRNewswire/ -- Sleek, compact, beautifully functional and an essential machine for coffee drinkers who want espresso-bar quality at home, the new Nespresso Essenza is a coffee lover's dream come true and a unique gift idea for Father's Day. Acclaimed in Europe for high tech coffee machines that provide what many consider the ultimate coffee experience, Nespresso now brings the first compact version of its innovative, advanced extraction technology to American coffee connoisseurs with the Essenza machine, enabling users to brew espressos or Lungos (a five-ounce cup of coffee). Incredibly simple to use, the Essenza machine operates with a touch of a button. In mere moments, rich aromas tantalize the palate and a heady brew fills a cup with an exhilarating, perfectly brewed espresso topped with delectable crema. The innovative Essenza uses premium coffee blends in unique capsules portioned exclusively for Nespresso machines. Adding to its merits, the petite espresso machine barely makes a footprint on a kitchen countertop or an office desk and has earned a major U.S. design award. "We've designed the Nespresso Essenza to suit the lifestyles and sophisticated coffee preferences of a wide range of consumers, from architects to students, to retirees and condo owners with small kitchens," said Olivier Brunschwick, president of Nespresso USA. The molded modern and avant-garde look of the Essenza shows the mark of renowned international designer, Antoine Cahen from Ateliers du Nord, the acclaimed design school in Lausanne, Switzerland. It's so stylish, in fact, the Nespresso Essenza earned the Good Design Award from the Chicago Athenaeum: Museum of Architecture and Design, as well as the famous Red Dot Award in Europe. Available in two models, the Essenza D90 features elegant, curvaceous lines with either a coral red or metallic silver finish, while the Essenza C90 offers a sleek streamlined silhouette in a titanium color or trendy orange. Both models retail for $179 (SRP). The Essenza D90 is sold nationwide in upscale department stores, as well as gourmet kitchen shops and specialty stores, while the Essenza C90 is available at Williams-Sonoma stores across the country. Both models can also be ordered online at www.nespresso.com. To ensure smooth operations, the Essenza's one-touch button allows a user to manually control the amount of coffee in a cup, from espresso size to a "long cup" (five ounces). Like all Nespresso systems, Essenza machines also feature advanced technology with a 19 bar high-pressure pump and thermobloc that guarantee optimal extraction and temperature. Add a rich, unmatched crema, the delectable foam atop espressos, and the Nespresso coffee experience is akin to nirvana for coffee aficionados. Enhancing the package, consumers purchasing a Nespresso machine are automatically enrolled in the Nespresso Club where they can find answers to all product questions or purchase premium coffee capsule refills by calling a personalized service hotline seven days a week, 24 hours a day. Enjoying the pleasures of premium coffee has never been easier or more stylish. About Nestle Nespresso S.A. Nestle Nespresso S.A ., one of the fastest growing operating units of the Nestle Group, pioneered the portioned coffee category with the unique Nespresso system. At the heart of the Nespresso concept is a unique trilogy: hermetically-sealed, patented capsules with the large choice of Grand Cru ground coffees; state-of-the-art, easy-to-use, sleek-designed coffee machines; and the Nespresso Club, which offers unmatched personal service to more than 1.5 million members worldwide. Nespresso Professional provides a range of portioned coffees, machines and services specially adapted to the needs of small- to medium-sized businesses, premium hotels and upscale restaurants. Nestle Nespresso S.A., headquartered in Paudex, Switzerland, sells products in more than 30 countries directly to its customers and currently operates 32 prestigious boutiques in key cities around the world. For more information, visit www.nespresso.com and www.nespressopro.com. Source: Nestle Nespresso S.A. CONTACT: Greg Eppich of Publicis Dialog, +1-206-270-4677, for Nespresso Web site: http://www.nespresso.com/ mrspr.com > Home Releases Food & Dining & Beverages |
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