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mrspr.com >Home > Releases > Health & Medicine

Join Over 28,000 Americans Who Have Already Pledged to Fight Osteoporosis Through CARNATION(R) Evaporated Milk's 'Pour it in. Pass it on.' Program
SOLON, Ohio, June 7, 2005
In a recent report, the Surgeon General implored Americans to pay attention to bone health. America has listened. Through CARNATION(R) Evaporated Milk's "Pour it in. Pass it on." program, over 28,000 Americans have already joined the fight against osteoporosis. But it's not enough. According to the Surgeon General, by the year 2020 one in two Americans over the age of 50 will be at risk for fractures from osteoporosis and low bone mass. More people are needed to join the fight, and each and every American can help. The program is simple:

Pour it in -- Use CARNATION(R) Evaporated Milk in any recipe that calls for regular milk to add an extra boost of bone-strengthening calcium. CARNATION(R) Evaporated Milk has twice the calcium as the same amount of regular milk.

Pass it on -- Go to http://www.verybestbaking.com/pouritin to register and send an email to your friends to let them know how easy it is to help prevent osteoporosis. CARNATION(R) will donate 25 cents (up to $10,000.00) to the National Osteoporosis Foundation for you and every friend you get to register and support the "Pour it in. Pass it on." program.

WIN -- Registrants who enter the "Pour it in. Pass it on." sweepstakes, which runs until July 30, 2005, have a chance to win a $10,000 family vacation, a KitchenAid(R) Cookware set or a subscription to Better Homes and Gardens(R). Every time you get a friend to register for the sweepstakes, you receive another entry. And every time they get a friend to register, you receive yet another entry. There is no purchase necessary to participate, and an offline entry option is available.

In addition to donating to the fight against osteoporosis, CARNATION(R) is encouraging people to learn more about bone health through education. While calcium intake is crucial in preventing osteoporosis, calcium alone cannot prevent or cure the disease. Regular exercise, especially weight-bearing exercises such as walking and running, helps keep bones strong. Additionally, not smoking and limiting alcohol intake can help the body absorb and retain calcium more efficiently.

For more information on preventing osteoporosis and to join the growing fight against osteoporosis, visit http://www.verybestbaking.com/pouritin . For more information on the National Osteoporosis Foundation, visit http://www.nof.org/ .

Nestle USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the eighth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with Stouffer's(R) Lean Cuisine(R), to baking traditions with Nestle(R) Toll House(R), to advancing life for pets with Purina(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Well-known Nestle brands include: Nestle(R) Toll House(R), Nestle(R) Nesquik(R), Nestle(R) Coffee-mate(R), Nestle(R) Good Start(R), Stouffer's(R), Stouffer's(R) Lean Cuisine(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, Nescafe(R), Nescafe(R) Taster's Choice(R), Libby's(R) Juicy Juice(R), Buitoni(R), PowerBar(R), Nestle(R) Crunch(R), Nestle(R) Butterfinger(R), Wonka(R), Purina(R) Dog Chow(R) and Cat Chow(R), Purina(R) Friskies(R), and PURINA(R) Tidy Cats(R) and Tidy Cats Crystals(R). Nestle USA, with 2004 sales of $12.5 billion, includes Nestle Brands Company, Nestle Prepared Foods Company, Buitoni North America and Nestle Purina PetCare Company. Nestle USA is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company with 2004 sales of $69.9 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

NOTE: CARNATION(R) is a registered trademark of Societe des Produits Nestle S.A., Vevey, Switzerland.

Visit VeryBestBaking.com/PourItIn to help fight osteoporosis.

Source: Nestle USA

CONTACT: Nicole Fallat of Publicis Dialog, +1-206-270-4614, for Nestle
USA; or Roz O'Hearn of Nestle Prepared Foods Company, +1-440-264-5170

Web site: http://www.verybestbaking.com/pouritin




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