Similar Editorial Environment and Unduplicated Audiences Make 'The Healthy Living Power Buy' a Significant Program for Advertisers

ALEXANDRIA, Va., May 13 /-- Two of the nation's top consumer health magazines -- Diabetes Forecast, published by the American Diabetes Association, and Arthritis Today, published by the Arthritis Foundation -- have announced a new, joint-venture program, "The Healthy Living Power Buy," offering advertisers a significant venue into the lucrative health-conscious market.

Advertisers taking advantage of The Healthy Living Power Buy program will be able to benefit from a combined ABC audited circulation of 1,085,000 and an unduplicated MRI measured readership of 6.3 readers. Additionally, advertisers will be eligible for a discount when adding both publications to their advertising mix. Diabetes Forecast and Arthritis Today are MRI, MARS, and ABC measured.

"It's a program that makes a great deal of sense for advertisers who want to reach a one-of-a-kind group of mature, health-conscious consumers," explained Peter Banks, Publisher, American Diabetes Association. "Both magazines offer powerful, reliable information, and both are backed by world- recognized authorities. The editorial environments provide both an individual focus on specific health concerns -- diabetes and arthritis -- and a shared emphasis on food, fitness, and healthy leisure activities."

According to Cindy McDaniel, Publisher, Arthritis Foundation, "The demographic similarities between the audiences is astounding. But even more importantly, both have demonstrated an interest in advertising that is among the highest of all consumer publications. Audiences rate the publications very highly, and take action on the advertising and editorial matter they see."

Diabetes Forecast is the leading consumer publication for people with diabetes, and is published by the American Diabetes Association. Arthritis Today is the leading consumer publication for people with arthritis, and is published by the Arthritis Foundation.

Source: American Diabetes Association

CONTACT: Howard Richman, National Sales Director of American Diabetes
Association, +1-703-299-2007, or George Brennan, National Sales Director of
Arthritis Foundation, +1-404-965-7655

Web site: http://www.diabetes.org/