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mrspr.com >Home > Releases > Home & Garden

New Combination Soap Plus Air Freshener Creates Innovative Personal Care Category
Fresh Products, Inc., Launches Fresh Scents™ Patented 2-in-1 Technology
OTTAWA HILLS, Ohio, May 5, 2005 - Fresh Products, Inc., an international
cleaning supply manufacturer, distributor and marketer, has launched Fresh
Scents™, an innovative product carving out a new personal care category. The
Fresh Scents line features the dual functionality of an antibacterial hand
soap and home fragrance air freshener combined into one product.

“Fresh Scents combines an antibacterial soap with a discreet air freshener
to create an innovative new category of ‘2-in-1’ home products that reflects
the active lifestyle of today’s consumer,” stated Doug Brown, CEO of Fresh
Products, Inc. “With its smart product design, Fresh Scents holds unique
appeal for a growing psychographic of homemakers who take pride in having a
stylish, well-designed home environment.”

The patented product design includes “fragrance beads” in the dispenser base
that release fragrance for at least 30 days.  The product is available in
six boutique scents: cotton blossom, cucumber melon, fresh plum mango,
honeysuckle, sun ripened raspberry and tangerine twist. Fresh Scents is also
environmentally sensible.  It conserves valuable resources by combining the
packaging of two products into one.  Mass-market retailers Kroger and Fred
Meyer currently carry the line at a retail price of $2.79.

Established in 1971, Fresh Products is currently the number one manufacturer
of block deodorants in the United States. Currently holding five U.S.
patents, one Canadian patent and numerous patents pending in Japan, Europe
and the United States, Fresh Products creates and offers unique and
functional odor control and cleaning products to businesses and everyday
consumers. For more information visit www.freshproducts.com or
www.freshscents2in1.com.

# # #

News Contact: Tiia Sumera
801.538.0777 ext 112
tiias@imgbranding.com



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