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| mrspr.com >Home Releases Home & Garden New Combination Soap Plus Air Freshener Creates Innovative Personal Care Category Fresh Products, Inc., Launches Fresh Scents™ Patented 2-in-1 Technology OTTAWA HILLS, Ohio, May 5, 2005 - Fresh Products, Inc., an international cleaning supply manufacturer, distributor and marketer, has launched Fresh Scents™, an innovative product carving out a new personal care category. The Fresh Scents line features the dual functionality of an antibacterial hand soap and home fragrance air freshener combined into one product. “Fresh Scents combines an antibacterial soap with a discreet air freshener to create an innovative new category of ‘2-in-1’ home products that reflects the active lifestyle of today’s consumer,” stated Doug Brown, CEO of Fresh Products, Inc. “With its smart product design, Fresh Scents holds unique appeal for a growing psychographic of homemakers who take pride in having a stylish, well-designed home environment.” The patented product design includes “fragrance beads” in the dispenser base that release fragrance for at least 30 days. The product is available in six boutique scents: cotton blossom, cucumber melon, fresh plum mango, honeysuckle, sun ripened raspberry and tangerine twist. Fresh Scents is also environmentally sensible. It conserves valuable resources by combining the packaging of two products into one. Mass-market retailers Kroger and Fred Meyer currently carry the line at a retail price of $2.79. Established in 1971, Fresh Products is currently the number one manufacturer of block deodorants in the United States. Currently holding five U.S. patents, one Canadian patent and numerous patents pending in Japan, Europe and the United States, Fresh Products creates and offers unique and functional odor control and cleaning products to businesses and everyday consumers. For more information visit www.freshproducts.com or www.freshscents2in1.com. # # # News Contact: Tiia Sumera 801.538.0777 ext 112 tiias@imgbranding.com mrspr.com > Home Releases Home & Garden |
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