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Newsrooms across Canada now have direct access to news releases, media advisories and other information distributed by U.S. Newswire
WASHINGTON, June 9, 2005
Newsrooms across Canada now have direct access to news releases, media advisories and other information distributed by U.S. Newswire (www.usnewswire.com) through an arrangement with PR Direct, Canada's press release distributor owned and operated by The Canadian Press, Canada's national news agency.
Releases distributed by U.S. Newswire to Canadian media are now delivered
across the country\'s largest, most sophisticated satellite network,
traveling on the same reliable Canadian Press wire feed that carries
breaking news directly into editorial systems of more than 600 newspapers,
radio and television stations across Canada.
"We are constantly expanding and enhancing our mission of providing
the most efficient delivery of our clients' news to the media - in the U.S.
and around the world - through the most reputable and credible news
channels," said Mark Bagley, Senior Vice President of Content Partnerships
for U.S. Newswire. "Just as we use the Associated Press network to deliver
our client's news to media across the U.S. and other countries, we could
think of no better partner than what is widely recognized as Canada's most
credible newswire - the "AP of Canada" - to offer for our clients targeting
their releases to the Canadian press."
"We are very pleased to be working with U.S. Newswire to help provide the
most effective channel for reaching media throughout Canada," said Eric
Morrison, President of The Canadian Press.
About U.S. Newswire
U.S. Newswire (www.usnewswire.com), a division of Medialink Worldwide, Inc.,
provides professional production, distribution and monitoring of full-text
and multimedia news on behalf of leading public interest news sources
worldwide who seek to reach the news media, policy makers and the general
public with their up to the minute news developments.
Founded in Washington, D.C. in 1986, U.S. Newswire maintains regional news
bureaus throughout the United States, serving the communications needs of
key interest groups, associations, government agencies and other public
interest news sources in communities large and small.
Utilizing the latest in communications technology, U.S. Newswire content is
delivered to print, broadcast and online media worldwide via the most
comprehensive satellite newswire and Web-based distribution network.
About PR Direct
PR Direct (www.prdirect.ca), a division of The Canadian Press
(www.canadianpress.org), is Canada's leading provider of direct, satellite
delivery of press releases and photos to the media. PR Direct is the only
supplier with direct access to The CP Wire - Canada\'s largest and most
sophisticated news and data network.
PR Direct provides direct distribution of press releases into more than 600
newsroom editorial systems at newspapers, radio and TV stations across
Canada and to hundreds of additional journalists.
About Medialink:
Medialink is a global leader in providing unique news and marketing-related
media strategies and solutions that enable corporations and organizations to
inform and educate target audiences with maximum impact on television,
radio, print, and the Internet. The Company offers creative services and
multimedia distribution programs including video and audio news and
short-form programming, press release newswire distribution, and photography
production and digital distribution. Through its subsidiary, TeletraxT,
Medialink also provides global television tracking and media asset
management services to help clients determine return on investment from
their programming and advertising efforts. Based in New York, Medialink has
offices in major cities throughout the United States and an international
hub in London.
For additional investor and financial information, please visit the Investor
Relations section of the Company\'s Web site (www.medialink.com).
About The Canadian Press
The Canadian Press (CP) is Canada's only national news agency. To keep
Canadians informed, CP has been telling people the story of their country
for almost 90 years. Over 250 CP journalists produce award-winning stories,
photos, graphics, audio and video, in English and French. Its multimedia
news is delivered round the clock and in real time to more than 600
newspapers, radio and TV stations. All rely on CP's news coverage when
preparing their print pages, online sites and on-air newscasts.
In addition, government, corporations, publishers and associations subscribe
to CP's leading-edge news and information services for delivery of credible
content to thousands of websites, magazines, elevator screens and wireless
devices. For public relations/communications professionals, CP offers a
complete suite of ad delivery, photography, press release distribution and
news monitoring services.
CP is Canada's most trusted source for multimedia news, information and
distribution.
# # #
With the exception of the historical information contained in the release,
the matters described herein contain certain "forward-looking statements"
that are made pursuant to the Safe Harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements in this
release are not promises or guarantees and are subject to risks and
uncertainties that could cause our actual results to differ materially from
those anticipated. These statements are based on management's current
expectations and are naturally subject to uncertainty and changes in
circumstances. We caution you not to place undue reliance upon any such
forward-looking statements, which speak only as of the date made. Actual
results may vary materially from those expressed or implied by the
statements herein. Such statements may relate, among other things, to our
ability to respond to economic changes and improve operational efficiency,
the benefits of our products to be realized by our customers, or our plans,
objectives, and expected financial and operating results. Forward-looking
statements may also include, without limitation, any statement relating to
future events, conditions or circumstances or using words such as: will,
believe, anticipate, expect, could, may, estimate, project, plan, predict,
intend or similar expressions that involve risk or uncertainty. These risks
and uncertainties include, among other things, our recent history of losses,
our ability to achieve or maintain profitability; worldwide economic
weakness; geopolitical conditions and continued threats of terrorism;
effectiveness of our cost reduction programs; the receptiveness of the media
to our services; changes in our marketplace which could limit or reduce the
perceived value of our services to our clients; our ability to develop new
services and market acceptance of such services, such as Teletrax; the
volume and importance of breaking news which can have the effect of crowding
out the content we produce and deliver to broadcast outlets on behalf of our
clients; our ability to develop new products and services that keep pace
with technology; our ability to develop and maintain successful
relationships with critical vendors; the potential negative effects of our
international operations on the Company; future acquisitions or divestitures
may adversely affect our operations and financial results; the absence of
long term contracts with customers and vendors; and increased competition
may have an adverse effect on pricing, revenues, gross margins and our
customer base. More detailed information about these risk factors is set
forth in filings by Medialink Worldwide Incorporated with the Securities and
Exchange Commission, including the Company's registration statement, most
recent quarterly report on Form 10-Q, most recent annual report on Form 10-K
and other publicly available information regarding the Company. Medialink
Worldwide Incorporated is under no obligation to (and expressly disclaims
any such obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or otherwise.
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