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TransMedia to Publicize First Biologically Active Skin Care as Akin to a 'Firewall' for the Skin
BOCA RATON, Fla., June 20, 2005
America's first anti-aging company, B & P Company Inc., makers of the legendary Frownies facial pads, has retained TransMedia Group to publicize "Immune Perfect" as the first skin care product to provide a delivery system that has eluded the industry and its leading product developers for decades in their quest to help consumers reach that fountain of youth.

The company, based in Dayton, Ohio, together with leading biochemist Peter Passalacqua, "has successfully produced the first biologically active facial skin treatment with a fully active delivery system," said TransMedia Group Chairman Thomas J. Madden.

According to the company's CEO, Kathy Wright, "'Immune Perfect' will be to your skin cells what an internet firewall is to your computer." "Immune Perfect"'s advanced delivery system works like a firewall for skin cells by continually hydrating and strengthening them both internally and externally, acting as a barrier against damaging free radicals caused by ultraviolet radiation, environmental pollutants and cosmetic treatments, Wright added.

The whole product is a unique delivery system, she said. When applied, the caramel-colored emulsion becomes clear and immediately penetrates, leaving no surface residue. It contains no fragrance and according to Wright should be used twice daily in small amounts. It is also "skin smart" in the sense that it automatically adjusts to the skin type and tone, she said.

"Immune Perfect" gel-cream delivery system is a technology that was never possible until now, said Wright. Highly potent, biologically active forms of aloe and melanin, plus the only complete matrix of Vitamin E with 17 amino acids are combined into a whole product that constitutes the revolutionary new delivery system. This synergistic delivery system combines the most effective active ingredients for preventing oxidation and formation of free radicals at the skin's cellular level.

"Immune Perfect" will be available online at http://www.frownies.com/ and at specialty department stores nationwide at a suggested retail price of $65. For more information, contact Michelle Soudry at 561.558.9626 or msoudry@thegabgroup.com .

Established in 1889 by Margaret Kroesen, B & P Company Inc. has remained a woman-managed and family-owned business for five generations. The company will be celebrating its 116th anniversary this fall. More information is available at http://www.frownies.com/ .

Source: TransMedia Group

CONTACT: Michelle Soudry, +1-561-558-9626, or msoudry@thegabgroup.com,
for TransMedia Group and B & P Company Inc.

Web site: http://www.frownies.com/




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