Huggiesbabynetwork.com Delivers One-of-a-Kind Tools, Guidance and Fun to Moms and Moms-to-Be

Kimberly-Clark Corporation recently introduced the HUGGIES(R) Baby Network ( http://huggiesbabynetwork.com/ ), a new online network that delivers one-of-a-kind tools, information and a support community to moms and moms-to-be in a fun, informative way.

The HUGGIES Baby Network features two sites, "Happy and Healthy Pregnancy" and "Happy Baby," each of which delivers innovative, interactive tools, access to experts, an online community, and useful information designed to guide women into motherhood from the earliest stages of pregnancy.

HUGGIES Baby Network has been designed to meet a growing market need. According to a recent study(1) of expectant and new moms, nearly half agree there is no single Web site that currently guides them through the journey of pregnancy into motherhood. In addition, 73 percent are looking online for fun activities to play with their baby or young child.

The new site enhances the emotional connection between mom and baby by providing online tools that assist mom in planning fun activities for her and baby. Below are some of the innovative, proprietary online tools offered by HUGGIES Baby Network:

-- Activity Playhouse provides hundreds of fun activities that are easily searched by age, skill, duration or keywords. -- Keepsake Storybook is an online scrapbook that makes it easy and fun for moms and moms-to-be to share magical moments of their journey into motherhood with their friends and family. -- Virtual Room Creator is a decorating tool that allows moms to design their nurseries with the click of a mouse! Moms-to-be can easily create a personal floor plan, arrange furniture and test color combinations. Room designs can be saved, revisited and modified. -- Information Central features online advice from Sandy and Marcie Jones, best-selling co-authors of Great Expectations: Your All-in-One Resource for Pregnancy & Childbirth. Additionally, it delivers up-to-date relevant information from best-of-the-Web articles, more than 300 Special Picks from the HUGGIES brand and audio interviews from industry experts. -- Sharing Space is an online, interactive community for moms and moms-to- be. Within the pregnancy site, expectant moms will also have the opportunity to submit questions to Sandy and Marcie Jones and receive personal responses on a weekly basis.

"Understanding our consumers' needs and exceeding their expectations is our priority," said Bruce Paynter, president of North America Baby Care at Kimberly-Clark. "We listened and delivered HUGGIES Baby Network to meet that need for moms by providing them relevant information, support and activities that allow them to spend more time with their babies."

CONTACT: Jennifer Ryan, +1-414-227-1533, or Leslie Stachowiak,
+1-414-227-3504, both for Kimberly-Clark Corporation

NOTE TO EDITORS: Sandy Jones, co-author of "Great Expectations: Your All-in-One Resource for Pregnancy & Childbirth" and HUGGIES Baby Network expert is available for interviews.