A Cosmetics Industry First

America's first anti-aging company, B & P Company Inc., makers of the legendary Frownies facial pads, believes it has produced a delivery system that has alluded the skin care industry and its leading product developers for decades in their quest to help consumers reach that fountain of youth.

The company, together with leading biochemist Peter Passalacqua, has successfully brought to the beauty industry the first biologically active facial skin treatment with a fully active delivery system. This breakthrough product is called Immune Perfect.

"Immune Perfect will be to your skin cells what an internet firewall is to your computer," said the company's CEO, Kathy Wright. "Immune Perfect's advanced delivery system works like a firewall for skin cells by continually hydrating and strengthening both internally and externally, acting as a barrier against damaging free radicals caused by ultraviolet radiation, environmental pollutants and cosmetic treatments."

The whole product is a delivery system unique to any other product on the market. When applied to the skin, the caramel-colored emulsion becomes clear and immediately penetrates, leaving no surface residue. It contains no fragrance and, according to Wright, should be used twice daily in small amounts. It is also "skin smart" in the sense that it automatically adjusts to the skin type and tone, she said.

Immune Perfect gel-cream delivery system is a technology that was never possible until now. Highly potent, biologically active forms of Aloe and Melanin, plus the only complete matrix of Vitamin E with 17 amino acids, are combined into a whole product that constitutes the revolutionary new delivery system.

Suggested retail for Immune Perfect is $65. It will be available online at http://www.frownies.com/ and at specialty department stores nationwide. For press samples or interviews, contact Michelle Soudry 561.558.9626 or msoudry@thegabgroup.com .

About B & P Company Inc:

Established in 1889, B & P Company Inc. is America's first anti-aging skin care company and a leader in bringing scientific advancements to the world of cosmetics and skin care. The firm was founded by Margaret Kroesen and has remained a woman-managed and family-owned business for five generations. Headquartered in Dayton, Ohio, the company will be celebrating its 116th anniversary this fall. More information is available at http://www.frownies.com/ .

Source: B & P Company Inc.

CONTACT: Michelle Soudry, for TransMedia Group, +1-561-558-9626, or
msoudry@thegabgroup.com

Web site: http://www.frownies.com/