Takes Six Years Off a Woman's Age

After 25 Years of Research, World's Leading Expert on Smell Develops Breakthrough Body Spray

Finally, taking off the years doesn't have to involve injections, surgery or hours in the spa. Researchers have found out how to help women "spray away" the years with a revolutionary fountain-of-youth mist. This new product, Timeless View, features a combination of scents that alter a man's perception of a woman's age. A preliminary clinical study found that men perceived women who wore this formula to be an average of six years younger than their actual age. Timeless View is available exclusively at http://www.scienceofsmell.com/ for $29.95.

Alan R. Hirsch, M.D., director of the Smell & Taste Treatment and Research Foundation, created Timeless View based on more than 25 years of research on human sensory function. He recently presented a study on Timeless View to the American Psychiatric Association's Annual Meeting in Atlanta, which illustrated how his patent-pending blend of scents (which includes pink grapefruit and others), affected male perception of female age.

According to Dr. Hirsch, the Timeless View body spray reduces anxiety and elevates a sense of well-being among men who smell it. "The aroma appears to convince the male brain to take a more optimistic view of physical attributes of those women wearing it," said Dr. Hirsch. "However, only men are affected by this combination of scents. An interesting aspect of this product is that the same results do not occur for women viewing men or women viewing other women."

Over the last 25 years, Dr. Hirsch has researched how the manipulation of specific senses can affect weight loss, sexual arousal, memory, and other behaviors. For example, his recent study about taste and weight loss confirms that how much you eat and when you stop eating has more to do with your sense of taste than any other factor. To learn more about this and other studies please visit http://www.scienceofsmell.com/ .

Timeless View emerges as the latest in Science of Smell's product line, which features products to improve several health and lifestyle behaviors. Timeless View follows the 2004 launch of SprinkleThin, a weight-loss system that features flavor crystals designed to enhance chemosensory reception and help you feel full faster and stop eating earlier. Clinical study participants who used SprinkleThin lost an average of 33.6 pounds within only six months. For more information, visit http://www.sprinklethin.com/ .

About Dr. Alan R. Hirsch and the Foundation

Neurologist and psychiatrist Alan R. Hirsch, M.D., F.A.C.P., is a nationally recognized smell and taste expert. He has written more than 200 articles on the psychological power of scent and taste and how they affect human behavior. He has been published in The Journal of the American Medical Association (JAMA) and numerous other prestigious journals. Dr. Hirsch has also appeared as a featured guest on dozens of syndicated television programs as well as many print publications.

Dr. Hirsch graduated from University of Michigan Medical School. He is board certified in neurology and psychiatry and is an assistant professor in the Departments of Neurology and Psychiatry at Rush-Presbyterian-St. Luke's Medical Center in Chicago.

As the director of the Smell & Taste Treatment and Research Foundation in Chicago, Dr. Hirsch puts his theories to the test in evaluating, diagnosing and treating many smell and taste-related disorders. In addition, the staff's research explores the effects of odors and flavors on human emotion, mood, behavior and disease states. The foundation has performed studies on the effects of smell and taste on weight loss, sleep, consumer preferences and sexual habits, among many other topics.

Source: Science of Smell

CONTACT: Denise Spiegel of Science of Smell, +1-213-489-8250,
spiegeld@fleishman.com

Web site: http://www.scienceofsmell.com/
http://www.sprinklethin.com/